The consequence of possessions: Self-identity, extended self, psychological ownership and probabilities of purchase for pet's fashion clothing

This research attempts to exemplify whether pets ascribed as possessions can be regarded, as part of our selves, i.e., a metaphoric relationship with pets, by examining the dynamic relationship between beliefs, extended self, self-identity concerning possessions, and psychological ownership.This study extends the literature by developing a conceptual model asserting that probabilities of purchase for pets, in particular, are contingent on possessions and the extended self. A sample of 326 pet owners was selected, and by using SEM, the direct and indirect relationships were explored. Self-identity and beliefs were significantly associated with psychological control and the extended self, however, beliefs were negatively related to the probabilities of purchase. The extended self and the psychological ownership demonstrated mediating relationships. The study contributes to an understanding of the theoretical relationship between the role of possessions and provides scholars and retail practitioners with an understanding of probabilities of purchase for pet fashions.