The micro-foundation of ambidextrous opportunity identification in international expansion

This study builds upon social cognitive theory and the research on micro-foundations to elaborate on how, and under what conditions, multinational enterprises (MNEs) identify various international opportunities (e.g., ambidextrous and non-ambidextrous opportunities). Using a qualitative approach, this study develops a theoretical framework for explaining the international opportunity identification behaviour in the empirical context of Chinese MNEs. The findings establish cognitive mechanisms enabled by international management teams relevant to international opportunity identification and clarify the specific constituents of self-efficacy in the ambidextrous opportunity identification process. We discuss theoretical and practical implications of findings for the international business literature.