The relationship between cultural values and individual work values in the hospitality industry

This paper examines the relationship between cultural values and individual work values. Two-hundred and seventy-six hospitality management students from mainland China and western Europe were surveyed and grouped according to their value orientations and multiple discriminate analysis was used to identify differences in work value preferences between the groups. The results indicated that a group consisting of mainly Chinese participants valued characteristics that have been associated with developed Western nations, and unlike previous studies, both groups viewed intrinsic as well as extrinsic work values as being important