Three Ways to Sell Value in B2B Markets

journal contribution

posted on 2024-11-02, 17:56 authored by Joona KeranenJoona Keranen, Harri Terho, Antti Saurama

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History

Journal

MIT Sloan Management Review

Volume

63

Issue

1

Start page

64

End page

70

Total pages

7

Publisher

Massachusetts Institute of Technology

Place published

United States

Language

English

Copyright

Copyright © Massachusetts Institute of Technology, 2021. All rights reserved.

Former Identifier

2006110247

Esploro creation date

2021-10-30

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Categories

Keywords

B2B selling value

Licence

All rights reserved

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