Like the Loch Ness monster, the subject of youth work professionalism raises its head now and then. The author outlines the arguments for and against the development of a youth work professional identity in the hope that this will stimulate debate about the future of youth work in Australia. The issue of ethics raises a related question about whether an ethical rationale exists for professionalising youth work, and whether such a rationale ought to be the primary reason for professionalisation.