BACKGROUND Is the distinction between critical inquiry and creative practice relevant in defining research today? If not should such 'hybrid research' be quantifiable and measurable according to an idea modelled on 'a certain conception' of science (with the exception of the Human Sciences)? Or rather, should it be framed as a form of material practice, or unsitely aesthetics? CONTRIBUTION The Kipple Institute (a collaborative project between Daren Tofts, Martine Corompt, Ian Haig) saw my peer reviewed creative output/ contribution 'The Knowledge Apocalypse' for an online website: issue 5 of Cntrl-Z Journal. The project is inspired by novelist Philip K. Dick's speculative idea of a world suffocating with useless things. His suggestive term 'kipple' is an apt figure for what it is that our researchers do. As a Centre of Excellence the Kipple Institute rhetorically inquires into ideas and stuff that matters by exploring matter as research. SIGNIFICANCE The project seeks to critique/satire our understanding of what 'research' is through a creative material output that appears to be the work of a fanatical research extremist. The project was exhibited online and received a large amount of interest Link to project: http://kipple.ctrl-z.net.au/CntrlZZZ/knowledge.html (work only exists as website)