hellorobot

BACKGROUND hellozoo exploits the behavioural changes and personalisation smart phones have propagated in popular culture. The work seeks to personalise the device into a form for play - allowing face changing and characterisations of robots. It is a practical expression relating to the research of Larissa Hjorth, specifically "Odours of Mobility" (Journal of Intercultural Studies 2005). This work contributes to the collection of statistical data relevant to research in market and audience behaviour and popularity of content. This data will inform research and publications exploring these factors within the App markets. Inspired by the phenomena of Sanrio's 'Hello Kitty', hellozoo presents cute cartoon animal faces for children to play with. The completed work was reviewed and published by Apple Inc. in January 2013 and Amazon Inc. in October 2013. CONTRIBUTION This work contributes to the collection of statistical data relevant to research in market and audience behaviour and popularity of content. This data will inform planned publications exploring these factors within the App markets for devices. The aim of this work is to enable Lycette & Lycette to further develop a concept proven in an earlier publication. That concept used video footage of actors mouths to simulate peoples emotive facial responses. The user could then display these on their smart phone and hold over their own mouth. SIGNIFICANCE This work was awarded the Game of the Month, September 2013 by GameSalad.com and rated in the Top 20 GameSalad Apps to be awarded a publishing incentive from GameSalad of $500.00. This work has achieved thousands of downloads globally. It achieved its highest ranking on the Apple iTunes store of 618 in the Entertainment category in France for downloads in January 2013. Within the Amazon store it has ranked within the top 200 Entertainments apps in Spain, Italy, France & Germany (see attachments).