A Global Capability Framework for the Public Relations and Communication Management Profession

Overall, the two-year, nine-country research suggests: - There is a widely shared set of public relations and communication capabilities that helps define the profession globally - There are minor, but significant, variations between countries' capability sets, particularly concerning the social role of public relations and in the use of terminology - Professional bodies and large employers are enthusiastic about using the framework to manage membership training and education, individual and team management.