Co-designing and scaling effective COVID-19 communication strategies for young people from culturally and linguistically diverse communities in Victoria

This project sought to examine digital communication and engagement with a focus on CALD young people and the key organisations in Victoria working with them. In addition to conducting interviews with young people and non-government organisations, we partnered with five organisations working with CALD young people to advance a participatory, inclusive and digitally innovative approach to the design of a social media digital playbook. The playbooks were developed to encourage digital engagement and contained a series of strategies (or plays) that CALD youth focused organisations can use to give young people a greater role and voice in engaging their peers through the digital technologies that they already have (mobile phones and tablets) and use (such as WhatsApp and Instagram). This approach placed young people at the forefront of engagement strategies.<p></p>