Consumer Acceptance of Packaging Design Alternatives: Industry Report

This report is a brief overview of the findings from FFWCRC Project 1.2.2 Packaging Design and Information Research, which was conducted via online experimental design survey of households. This module of Project 1.2.2 assessed the acceptability of packaging design features in terms of intentions to purchase, willingness to pay and perceived user friendliness. More detail of Project 1.2.2 can be provided on request. Project 1.2.2. aligns with the REDUCE and ENGAGE programs of the Fight Food Waste Cooperative Research Centre’s (FFWCRC) activities. The project aims to understand consumers’ perceptions of food waste with a view to finding opportunities for packaging to reduce food loss and waste. Reports for the earlier phases of this research are publicly available from the Fight Food Waste CRC website https://fightfoodwastecrc.com.au/project/consumer-perceptions-of-the-role-of-packaging-in-reducing-food-waste/ The five key waste areas identified in earlier phases of this research were assessed. Findings are reported by food category and specific product packaging designs. Analysis of means was employed to gain a general understanding of the data across the food categories in relation to package design alternatives, labelling and purchase intentions. Outcomes of the mean analysis indicate a pattern in the perception of the package designs across the food categories. Based on the analysis and the patterns, insights were developed and presented