Consumer Perceptions & Understanding of Packaging: Survey data set

The Survey Design referenced national and international research to allow comparisons to be made against the Australian findings of the Journey Mapping research. The FFWCRC 3.3.1 National Benchmark Survey (NBS) acted as the national reference and was adapted with the international UK study, conducted by INCPEN & WRAP (2019). Both studies reviewed consumer perceptions of food waste and food packaging. The NBS focused on Australian perceptions whilst the UK study compared social perceptions aggregated from England, Wales, Scotland, Northern Ireland, London and Kent and compared 2012 and 2019 results. Overall, to conduct a national comparison study within Australia, and a cross-cultural comparison study between UK and Australian representation perceptions, the EPPS survey adapted survey questions from the FFWCRC Project 1.2.2 Journey Mapping study, the FFWCRC Project 3.3.1 survey and the UK INCPEN & WRAP (2019) survey with all the time differences between studies maintained at approximately less than one year. The EPPS questions were structured using one of the three designs: (1) Select the most relevant Multiple Choice response, (2) Select-All-That-Apply (SATA) response, or (3) an Ordinal Scaled matrix responses, with appropriate survey questions including an ‘other’ text option enabled for expanded responses. The series of survey questions that adopt the Ordinal Scaled matrix responses are compared on either a 5-point Likert Scale ranging from ‘Strongly disagree/dislike’ to ‘Strongly agree/like’ with the point-3 representing the central ‘neutral’ or ‘unknown’ response; or an intensity 10-point scaling system ranging from 1 very little to 10 a lot. Classification of household types and income levels were referenced from the 14th Annual Statistical Report of the HILDA Survey: The Household, Income and Labour Dynamics in Australia Survey (Wilkins et al., 2019 pg. 8)