Generative AI & journalism: Content, journalistic perceptions, and audience experiences

This evidence-based report aims to familiarise the reader with a wide array of AI in journalism use cases, provide grounding on the legal and ethical issues that journalists and audiences identify regarding this technology within journalism, and reveal news audiences’ expectations regarding how this technology should or should not be used. The report ends with a series of questions for journalists and news organisations to consider as they work through their experimentation with and guidelines around AI use in journalism. This report brings together six discrete research and engagement activities over a three-year period (2022-24), drawing on fieldwork in seven countries (Australia, Germany, USA, UK, Norway, Switzerland, and France), and focuses on AI in journalism within three broad domains: AI-generated content in journalism, journalists’ perceptions of and use of AI in journalism, and news audiences’ perceptions of and reactions to this technology being used in journalism.