Understanding the perception and use of packaging by consumers and how this plays a role in household food waste generation is an important first step in this project. With a greater understanding of how people appreciate and use packaging, along with the food waste they generate, we can design improved packaging and communications on food waste avoidance that will ultimately reduce food waste. This project aims to understand consumer perceptions of the role of packaging in reducing food waste by:
- discovering target areas that will help drive packaging design decisions
- discovering key consumer behaviors that may be adapted to reduce food waste
- determining potential consumer responses to labelling and packaging alternatives in relation to food packaging
- providing formative information for partners' new product development processes
- designing packaging solutions to reduce food waste
- designing more effective consumer education campaigns to reduce food waste.
The Australian Institute of Packaging (AIP) is the project leader for the Save Food Packaging Criteria and Framework 1.2.1 project which includes a Save Food Packaging Consortium that is made up of leaders in Save Food Packaging Design and innovations to ensure that the guidelines are practical for the industries they will serve. The Save Food Packaging Consortium is made up of the AIP as project lead, RMIT as the Research Partner, Project Contributors are ZipForm Packaging, Sealed Air, Multivac and APCO, Project Partners are Plantic Technologies, Result Group and Ulma Packaging and the Extension Network consists of Australian Food Cold Chain Council (AFCCC), Australian Food and Grocery Council (AFGC), Australian Institute of Food Science and Technology (AIFST).