This presentation will provide a review of the work A2EP is leading, using an innovative value chain methodology to define the major opportunities for transforming energy use. This promises to provide a major change in the way we look at energy through the lens of the effectiveness of energy application to deliver the end services required. By systematically examining the end service and how it is best delivered along the supply chain from end user back to initiation, integrating examination of energy and material flows, we have been able to define the key opportunities to improve energy productivity. We then group these opportunities into transformative themes and define a path to implementation and then facilitate that change.