In the times of exploding digital entertainment and media, the music industry in Vietnam is inevitably at its peaking
era in both quantity and quality. As such, digital music reflects momentum growth with diversity in music products,
derivate services, and support from music labels, distributors, and enablers. This shapes the new generation of
music with talented artists, unique forms of digital music performances, and unique content formats.
The emergence of the digital music industry in Vietnam requires an overview report to summarize the overall
landscape of the contemporary music market and future development trends. What are the factors driving the
digital music market's success? What are the advanced music business models based on disruptive technology?
What are the next trends for development in this industry? The report "Vietnam Digital Music 2024: Transformation,
Trends & Potentials" conducted by the research team of the School of Communication and Design at RMIT
University Vietnam will provide the latest overview of the Vietnamese musicscape and forecast the industry's
development trends in 2024.
Dr. Long Nguyen (