An investigation of determinants for trust of mobile payment consumers

This study investigates the determinants for consumer trust (CT) and the effect of CT on mobile payment (m-payment) continuance intention. This study addresses the limitations of previous studies which are a lack of research on the antecedents for CT in m-payment adoption in general and in developing countries in particular, a lack of differentiated trust types, and a lack of investigation on the moderating impact of culture in m-payment adoption. Based on a comprehensive review of related literature, the researcher proposed a model including three important groups of factors: acceptance trust factors, cultural factors and trust types. The data was collected in Vietnam¿which is a developing country with the fastest growth rate of m-payment globally in 2019-to test the model. A survey of 454 m-payment consumers was conducted. The outcome validated the model with a R2 score of 0.842, which outperforms previous models about the antecedents of CT in m-payment found in the literature. This study makes academic and practical contributions. In theory, this study provides a better fit model to the literature of trust's determinants in m-payment adoption as well as technology adoption. In practice, it provides suggestions for practitioners to increase levels of CT, which may lead to a higher level of m-payment adoption rates. In addition, the outcome contributes to the literature on m-payment adoption, technology adoption, trust in m-payment adoption in general and in developing countries in particular.